In case you are not familiar with mobile casino games, Fortune Frenzy mobile casino exploded onto the UK market last year, and has rapidly become one of the most successful in the UK to date - this isn’t without good reason. What really separates Fortune Frenzy from the competition is both its design and the quality of its HD games. Most mobile compatible sites often use clunky set ups, involving different sub domains and redirects from the main site. What Fortune Frenzy offers on the other hand is a seamless responsive design. The software used by this site, is also by far one of the best currently available – the Probability software. However, there are various other mobile casinos that also use this software currently; since the games are relatively similar throughout, what does separate Fortune Frenzy?
In our opinion the standout feature of this site is their audience engagement strategy. Casino and online gambling in general is often perceived negatively by many. They believe that these sites exist only to raid one of their wallet, and give nothing in return. However, many sites these days are making big strides with social media in an attempt to engage with their customers on a more personal level. This approach has helped dispel the negative image of casino gaming, yet many brands still today to not make any active effort to really engage with their social audience. Fortune Frenzy however, is beginning to do so, and will likely see a lot of benefit from this engagement in future.
Over the last few months, there has been a big increase in social activity by this site. It has become the norm for them to run weekly competitions, where players con win all sorts of mystery bonus codes. Most of these are deposit matches and some free money, but it is worth while checking what is happening. It’s great to see sites incorporating this strategy of keeping their customers with them. Too many sites offer big bonuses to new players, but offer nothing passed that to their regular customers. Hopefully if more and more sites follow similar strategies to Fortune Frenzy, which offers big bonuses to newbies, and now to regulars too, then the industry will begin to improve its overall image further.